Character Merchandising - US - October 2015
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"After some stagnant years, the character merchandising sector is coming back to life. That’s due in part to 2013’s Frozen heating up the sector. The LEGO Movie also helped spur results, causing LEGO’s sales to jump in the first half of 2014 and allowing it to overtake Mattel as the world’s largest toymaker. And even more growth is on the horizon, with Star Wars: The Force Awakens scheduled for this December."
- Ali Lipson, Category Manager - Retail & Apparel, Technology, Automotive
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