Charitable Giving - Ireland - September 2015
“Slacktivism is popular in Ireland, with Irish consumers showing a preference for interacting with charities through ‘liking’ their social networking pages, signing online petitions and posting pictures and videos of fundraisers. Thus further integrating these platforms into their promotional activities and encouraging consumers to interact with them can help charities to raise the profile of their causes in a quicker and more cost-effective manner.”
– James Wilson, Research Analyst
This report looks at the following areas:
- How are Irish consumers donating to money to charities?
- Why are Irish consumers donating money to or volunteering at charitable causes?
- Which types of charitable causes are Irish consumers donating to?
- How are Irish consumers interacting with charities?
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