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Cheese - Canada - October 2018

"With the vast majority of Canadians eating cheese at some point, the challenge for cheese makers is finding avenues for future growth and potential areas of challenge. This Report endeavours to provide a topline snapshot of the Canadian cheese consumer, providing companies with empirical information that informs strategic decisions. Data collected for this Report points to a changing dynamic for cheese in terms of who is more and less likely to eat foods from the category. Having an understanding of who is more and less likely to eat cheese, the reasons that they have for selecting cheese and how they eat cheese can help guide companies in deploying resources when it comes to planning and innovation in a more targeted manner."
- Joel Gregoire, Associate Director - Food & Drink

This report looks at the following areas:

  • Younger Canadians are less likely to eat cheese
  • Two in five Canadians concerned about cheese’s nutritional content

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Table of contents

  1. Overview

    • What you need to know
      • Definition
        • Consumer data
          • Market size
          • Executive Summary

            • Overview
              • The issues
                • Younger Canadians are less likely to eat cheese
                  • Figure 1: Cheese usage, by type, by age, July 2018
                • Two in five Canadians concerned about cheese’s nutritional content
                  • Figure 2: Health/nutritional perception of cheese, by age, July 2018
                • The opportunities
                  • Interest in cheese-related innovation highest among young consumers
                    • Figure 3: Interest in cheese innovation, by age, July 2018
                  • Dairy-free cheese is a fledgling opportunity
                    • Figure 4: Interest in dairy-free cheese, by age and gender, July 2018
                  • Cheese is well positioned as a meat alternative
                    • Figure 5: Agreement with statements related to dairy-free cheese, July 2018
                  • Cheese seen as being a good source of protein
                    • Figure 6: Agreement with health-related statements, July 2018
                  • Cheese pairings represent an opportunity to promote premium offerings
                    • Figure 7: Importance of wine pairings, by household income, July 2018
                  • What it means
                  • The Market – What You Need to Know

                    • Growth forecast for cheese
                      • Canada’s population is aging
                      • Market Size and Forecast

                        • Growth forecast for cheese
                          • Figure 8: Retail Canadian value sales and forecast of cheese market, at current prices, 2012-23
                          • Figure 9: Retail Canadian value sales and forecast of cheese market, at current prices, 2012-23
                          • Figure 10: Total Canadian volume sales and fan chart forecast of cheese market, 2012-23
                      • Market Factors

                        • Canada’s population is aging
                          • Figure 11: Population aged 65 years and over in Canada, historical and projected (% of total), 1971-2061
                        • Immigration fuelling Canada’s population growth
                          • Figure 12: Top 10 countries of birth of recent immigrants, 2011-16
                      • Key Players – What You Need to Know

                        • Protein demand incentivizes format innovation
                          • Canadian dairy sector denounces United States-Mexico-Canada Agreement
                            • Different flavours add spice to cheese
                            • What’s Working?

                              • Protein demand incentivizes format innovation
                                • Figure 13: Kraft Snack Trios Monterey Jack cheese, Dried Cinnamon Apples and Granola Clusters (US, August 2017)
                                • Figure 14: Crystal Farms Ready Egg Go Hardboiled Egg with Roasted Peanuts & Colby Jack Cheese (US, April 2017)
                                • Figure 15: Hormel Natural Choice Oven Roasted Turkey Breast and Mild White Cheddar with Dark Chocolate Covered Pretzels (US, July 2017)
                                • Figure 16: Sargento Balanced Breaks Cheese, Nut & Dried Fruit Snack Variety Pack (US, January 2017)
                                • Figure 17: Eatlean Protein Cheese (UK, September 2017)
                                • Figure 18: Herz König Protein+ Cheese Slices (Germany, July 2017)
                              • Keto diet and opportunity for cheese
                                • Figure 19: Ore-Ida Just Crack an Egg Rustic Scramble Kit (US, February 2018)
                            • Challenges

                              • Canadian dairy sector denounces USMCA
                              • What’s Next?

                                • Textures and convenience offer growth opportunities
                                  • Figure 20: Sonoma Creamery Cheddar Crisps (US, February 2018)
                                  • Figure 21: Philadelphia Whipped Original Cream Cheese (Canada, May 2017)
                                  • Figure 22: Ile de France Brie Bites (US, October 2017)
                                  • Figure 23: Parmareggio Però! Parmigiano Reggiano Cheese Snack (Italy, February 2017)
                                • Different flavours add spice to cheese
                                  • Figure 24: Go Dutch Red Hot Dutch Cheese (UK, May 2017)
                                  • Figure 25: Moondarra Maple Syrup & Pecan Cream Cheese (Canada, January 2017)
                                  • Figure 26: Trader Joe's Apple Pie Cheddar Cheese (US, October 2016)
                                  • Figure 27: Philadelphia Whipped Creamy Sriracha Whipped Cream Cheese Product (Canada, July 2017)
                                  • Figure 28: Cahill's Farm Ardagh Wine Cheddar (Ireland, October 2017)
                                  • Figure 29: Leffe Blond Leffe Flavoured Belgian Abbey Cheese (France, November 2017)
                                  • Figure 30: Fromacoeur Goat's Cheese Pearls with Truffle (US, October 2016)
                                • Dairy-free cheese to become more cheese-like
                                  • Figure 31: Daiya Cheddar Style Slices (Canada, March 2018)
                              • The Consumer – What You Need to Know

                                • Cheese remains popular with Canadians
                                  • Four considerations inform most cheese choices
                                    • Canadians view cheese as a flexible option
                                      • Innovation can bring a new twist on established behaviours
                                        • Cheese is overwhelmingly seen to be part of a healthy diet
                                        • Cheese Usage

                                          • Cheese remains popular with Canadians
                                            • Figure 32: Cheese usage, July 2018
                                          • Cheese usage varies according to demographic
                                            • Figure 33: Cheese usage, by type, by age, July 2018
                                            • Figure 34: Cheese usage, by type, by parental status, July 2018
                                          • Most consumers eat cheese on a weekly basis
                                            • Figure 35: Cheese usage frequency, by type, July 2018
                                          • Younger consumers eat cheese less frequently
                                            • Figure 36: Cheese usage frequency, by age, July 2018
                                        • Important Factors Behind Cheese Choices

                                          • Four considerations inform most cheese choices
                                            • Figure 37: Important factors when choosing cheese, July 2018
                                          • Nutritional considerations vary by demographic
                                            • Figure 38: Nutrition-related factors, by gender and age, July 2018
                                          • Cheese pairings hold greater appeal with higher-income Canadians
                                            • Figure 39: Importance of wine pairings, by household income, July 2018
                                          • Format and calcium content matter more to parents
                                            • Figure 40: Importance of format and calcium, by parental status, July 2018
                                        • How Cheese Is Eaten

                                          • Canadians view cheese as a flexible option
                                            • Figure 41: Ways cheese is eaten, July 2018
                                          • Age impacts the ways in which consumers eat cheese
                                            • Figure 42: Ways cheese is eaten, by age, July 2018
                                          • Quebec’s relationship with cheese at breakfast reflects its integration in the diet
                                            • Figure 43: Ways cheese is eaten, Quebec vs overall, July 2018
                                          • Women are more versatile in the ways they eat cheese
                                            • Figure 44: Ways cheese is eaten, by gender, July 2018
                                        • Interest in Cheese Innovation

                                          • Innovation can bring a new twist on established behaviours
                                            • Figure 45: Interest in cheese innovation, July 2018
                                            • Figure 46: Oscar Mayer P3 Turkey almond, Monterey Jack & Yogurt Covered Blueberries Portable Protein Pack (US, July 2017)
                                            • Figure 47: Oscar Mayer P3 Ham, Cashews, Cheddar and Dark Chocolate Covered Cranberries Portable Protein Pack (US, July 2017)
                                          • Young adults appear particularly receptive to category innovation
                                            • Figure 48: Interest in cheese innovation, by age, July 2018
                                            • Figure 49: Specially Selected Parmesan Crisps (US, August 2017)
                                          • Fledgling demand for dairy-free cheese
                                            • Figure 50: Interest in dairy-free cheese, by age and gender, July 2018
                                            • Figure 51: Attitudes towards dairy-free cheese (select), by age, July 2018
                                          • Child-friendly formats particularly appeal to parents of young children
                                            • Figure 52: Interest in cheese in child-friendly format – parents, by age of children, July 2018
                                            • Figure 53: Importance of protein and calcium content – parents, by age of children, July 2018
                                            • Figure 54: Interest in cheese in child-friendly format, moms vs dads, July 2018
                                        • Attitudes towards Cheese

                                          • Cheese is overwhelmingly seen to be part of a healthy diet
                                            • Figure 55: Agreement with health-related statements, July 2018
                                          • Focusing on cheese as a meat alternative an option to capitalize on flexitarian movement
                                            • Figure 56: Agreement with statements related to dairy-free cheese, July 2018
                                          • Canadians like exploring new cheeses
                                            • Figure 57: Agreement with statements related to sensory-related considerations, July 2018
                                        • Appendix – Data Sources and Abbreviations

                                          • Data sources
                                            • Sales data
                                              • Consumer survey data
                                                • Abbreviations and terms
                                                  • Abbreviations

                                                  Cheese - Canada - October 2018

                                                  US $4,395.00 (Excl.Tax)