Cheese - China - November 2016
"The cheese market in China has been growing in a relatively flat pace compared to few years ago, due to the fall in global dairy prices. Low imported price has gained more room for brands to invest in awareness building and run promotions to push trials and consumption in order to compete for shares in the China market, which is beneficial for the category in the long run. Most local dairy giants are having a hard time in the cheese category while French companies are gaining more shares."
Cheryl Ni, Research Analyst: Food & Drink
This report looks at the following areas:
- Include cheese in city dwellers' daily food routine
- Stress nutritional benefits and take advantage of packaging to win adults' hearts
- Pave the way for the growth of natural cheese
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