Cheese - China - October 2014
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“China’s cheese market has enjoyed a rapid growth from a very small base over the previous five years. The retail segment is heating up with a CAGR of 37% between 2009 and 2014 in volume terms, even though the total market is still dominated by the non-retail segment. Looking ahead, China’s cheese retail market will continue to grow at double-digit rates - mainly driven by Chinese consumers’ growing knowledge about cheese products and a greater availability of cheese products beyond tier-one cities.
Educating consumers on knowledge about cheese and changing their perception of cheese as being fatty are the top two issues to be tackled by cheese brands. Product innovation and marketing campaigns are key for brands to remain competitive, engage with a wider group of Chinese consumers and increase consumption frequency.
Brands should prioritise the young consumer market (both consumers in their 20s and children) to cultivate cheese consumption habits. In the adult market, cheese for snacking is an opportunity.”
– Hao Qiu, Research Analyst
This report discusses the following key topics:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.