Cheese - Europe - December 2010
Europe has some of the world’s largest cheese markets and producers in the world, with France ranking number-one in value terms and Germany taking the top spot by volume. New product innovation has been maintained at a high level, with additive- and preservative-free products taking centre stage. Consumers are increasingly concerned about what goes into the food they eat and are looking for healthier, more natural alternatives.
One of the recent key trends in the cheese market is the positioning and marketing of cheese as a snack alternative; typically aimed at children. This is reflected in packaging innovation, for example in the form of individually-wrapped products and cheeses sold with biscuits or breadsticks.
European FMCG reports - now new and improved!
In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.
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