Cheese - Europe - December 2010
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Europe has some of the world’s largest cheese markets and producers in the world, with France ranking number-one in value terms and Germany taking the top spot by volume. New product innovation has been maintained at a high level, with additive- and preservative-free products taking centre stage. Consumers are increasingly concerned about what goes into the food they eat and are looking for healthier, more natural alternatives.
One of the recent key trends in the cheese market is the positioning and marketing of cheese as a snack alternative; typically aimed at children. This is reflected in packaging innovation, for example in the form of individually-wrapped products and cheeses sold with biscuits or breadsticks.
European FMCG reports - now new and improved!
In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.
All you need to know about your market
Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.
How we do it
Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and
share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.