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Description

Description

Cheese is a staple but sales are flat. To drive growth, address sustainability perceptions, health benefits and fit with contemporary lifestyles and eating habits.

Heidi Lanschützer, Food & Drink Analyst, Germany

EXECUTIVE SUMMARY

  • Market context
  • Mintel predicts
  • What consumers want, and why
  • Opportunities
  • The competitive landscape

MARKET DRIVERS

WHAT CONSUMERS WANT, AND WHY

  • Frequency of use of cheese
  • Types of cheese purchased
  • Occasions for using cheese
  • Behaviours related to cheese
  • Important choice factors for cheese
  • Attitudes towards cheese

LAUNCH ACTIVITY AND INNOVATION

  • Germany: new product launch activity in cheese, by top claims, 2014-19
  • Advertising and marketing activity

MARKET SHARE

  • Germany: company retail market share of cheese by value, 2018-19
  • Germany: company retail market share of cheese by volume, 2018-19

MARKET SEGMENTATION, SIZE AND FORECAST

APPENDIX

  • Appendix – products covered, abbreviations and consumer research methodology
  • Appendix – launch activity and innovation
  • Germany: new product launches in cheese, by claim category, 2015-19
  • Germany: new product launches in cheese, by sub-category, 2015-19
  • Germany: new product launches in cheese, by flavour, 2015-19
  • Germany: new product launch activity in cheese, by top claims, 2015-19
  • Appendix – market size and forecast
  • Germany: retail sales of cheese, by value, 2014-24
  • Germany: retail sales of cheese, by volume, 2014-24
  • Germany: retail sales of cheese, by value, best- and worst-case forecast, 2019-24
  • Germany: retail sales of cheese, by volume, best- and worst-case forecast, 2019-24

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • [Graph] Germany: retail volume sales of cheese by segment, 2018-19
    • [Graph] Germany: retail value sales of cheese, by segment, 2018-19
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: occasions for using cheese, August 2019
    • [Graph] Germany: selected attitudes towards cheese, August 2019
    • [Graph] Germany: agreement that "It's more important that the packaging keeps cheese fresh than that it is environmentally friendly", by age, August 2019
    • [Graph] Germany: important factors when buying cheese, July 2019
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: top cheese companies in retail, by volume share, 2019
    • [Graph] Germany: top companies in cheese retail, by value share, 2019
  2. market drivers

    • [Graph] Germany: producer and consumer price index for cheese and quark, Jan 2015-Nov 2019
    • [Graph] Germany: population by age, 2014-24
    • [Graph] Germany: where snacks are eaten, July 2019
    • [Graph] Germany: snacking at out of home locations, by age group, July 2019
    • [Graph] Germany: frequency of eating healthily, by age, October 2019
    • [Graph] Germany: agreement with the statement "Taste is more important than health in my food choices", by age, July 2019
    • [Graph] Germany: selected important factors when shopping for food, by age, July 2019
    • [Graph] Germany: healthy eating habits, by age, Q4 2018
    • [Graph] Germany: dairy avoidance in the household, by age of respondent, 2018
    • [Graph] Germany: share of category launches with vegan/plant-based claims, selected dairy categories, 2015-2019
  3. What consumers want, and why

    • Frequency of use of cheese
    • [Graph] Europe: cheese total* volume consumption per capita, 2019 (est)
    • [Graph] Europe: cheese retail volume consumption per capita, 2019 (est)
    • [Graph] Germany: frequency of using cheese, by gender and age, August 2019
    • Types of cheese purchased
    • [Graph] Germany: types of cheese bought in the last 3 months, August 2019
    • [Graph] Germany: types of cheese bought, by age, August 2019
    • [Graph] Germany: agreement with the statement "I an knowledgeable about different types of cheese", by age, August 2019
    • [Graph] Germany: types of cheese bought, by agreement with "I am knowledgeable about different types of cheese", August 2019
    • [Graph] Germany: repertoire of cheese types bought, by age and household income, August 2019
    • Occasions for using cheese
    • [Graph] Germany: occasions for using cheese, August 2019
    • [Graph] Germany: use of cheese as an ingredient in meals and when baking, by age, August 2019
    • Behaviours related to cheese
    • [Graph] Germany: behaviours related to cheese, August 2019
    • [Graph] Germany: agreement with the statement "Environmental concerns have caused me to limit/reduce the amount of cheese I eat in the last 12 months", by age, August 2019
    • Important choice factors for cheese
    • [Graph] Germany: important factors when buying cheese, July 2019
    • [Graph] Germany: low price as a top three important factor when buying cheese, by household income, August 2019
    • Attitudes towards cheese
    • [Graph] Germany: attitudes towards cheese, August 2019
    • [Graph] Germany: agreement with the statement "Cheese is part of a healthy diet", by age, 2017
    • [Graph] Germany: agreement with the statement "Health concerns have caused me to limit/reduce the amount of cheese I eat in the last 12 months", by age, August 2019
    • [Graph] Germany: agreement with the statement "Vegan cheese is healthier than non-vegan cheese", by age, August 2019
    • [Graph] Germany: agreement with the statement "Eating less cheese is an easy way to reduce the amount of calories you eat", by age, August 2019
    • [Graph] Germany: agreement with the statement "Cheese is a good way to get protein into your diet", by age, August 2019
  4. Launch activity and innovation

    • [Graph] Germany: share of new product launches in the cheese market, by subcategory, 2015-19
    • [Graph] Germany: new product launches in the cheese market, by top companies, 2018-19
    • [Graph] Germany: new product launches in the cheese market, by claim category, 2015-19
    • Germany: new product launch activity in cheese, by top claims, 2014-19
    • Advertising and marketing activity
  5. Market share

    • Germany: company retail market share of cheese by value, 2018-19
    • Germany: company retail market share of cheese by volume, 2018-19
  6. market segmentation, size and forecast

    • [Graph] Germany: retail value sales of cheese, by segment, 2018-19
    • [Graph] Germany: retail volume sales of cheese by segment, 2018-19
  7. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – launch activity and innovation
    • Germany: new product launches in cheese, by claim category, 2015-19
    • Germany: new product launches in cheese, by sub-category, 2015-19
    • Germany: new product launches in cheese, by flavour, 2015-19
    • Germany: new product launch activity in cheese, by top claims, 2015-19
    • Appendix – market size and forecast
    • Germany: retail sales of cheese, by value, 2014-24
    • Germany: retail sales of cheese, by volume, 2014-24
    • Germany: retail sales of cheese, by value, best- and worst-case forecast, 2019-24
    • Germany: retail sales of cheese, by volume, best- and worst-case forecast, 2019-24

This report will give you a complete 360-degree view of your market. Rooted in robust proprietary and high-quality third-party data, our local experts then put that data into context and you’ll understand:

  • The Consumer

    What they want. Why they want it.

  • The Competitors

    Who’s winning. How to stay ahead.

  • The Market

    Size, segments, shares and forecasts: How it all adds up.

  • The Innovations

    New ideas. New products. New potential.

  • The Opportunities

    Where the white space is. How to make it yours.

  • The Trends

    What’s shaping demand – today and tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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