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Description

Description

Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Value and volume sales in top four cheese markets, 2015
        • Figure 2: Per capita consumption in top four markets, 2015
        • Figure 3: Top claims in cheese, global, 2015
        • Figure 4: Cheese, global market performance
    • The Big Stories

      • Cheese builds credentials as a healthy snack
          • Figure 5: Any agree with “The health benefits of cheese (e.g. calcium, protein content) outweigh the disadvantage of high fat content” (%), per age groups, select European countries, 2014
          • Figure 6: Any agree with “Eating cheese is a good way to get protein in my diet” (%), per age groups, select European countries, 2014
        • Consumers want to know their cheese
            • Figure 7: Attitudes towards cheese (any agree), select European countries, 2014
          • Cheese is a national emblem and a diplomatic matter*
              • Figure 8: Cheese retail market, volume and value, Russia
              • Figure 9: Attitudes towards cheese (any agree), select European countries, 2014
          • Notable Products of the Past Year

            • Looking to the Future

              • Reinforcing quality of pre-packed cheese through freshness cues
                • Boldly colored, uniquely shaped cheeses offer visual appeal
                  • Will Chinese consumers ever enjoy cheese?*
                    • Figure 10: Fastest growing cheese market, last 5 years value CAGR
                    • Figure 11: Cheese company retail market share by value (%), China, 2014
                • The Analyst’s View

                  About the report

                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                  • The Consumer

                    What They Want. Why They Want It.

                  • The Competitors

                    Who’s Winning. How To Stay Ahead.

                  • The Market

                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                  • The Innovations

                    New Ideas. New Products. New Potential.

                  • The Opportunities

                    Where The White Space Is. How To Make It Yours.

                  • The Trends

                    What’s Shaping Demand – Today And Tomorrow.

                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                  Trusted by companies. Big and small.

                  • bell
                  • boots
                  • google
                  • samsung
                  • allianz
                  • kelloggs
                  • walgreens
                  • redbull
                  • unilever
                  • Harvard
                  • pinterest
                  • new-york-time