Cheese - Ireland - January 2013
“Cheese is a staple product in Irish households. However, the category is suffering from an unsustainable level of promotional activity, which is being used to boost sales amidst increased prices. Future growth within the category will be dependent on increased usage and purchase frequency. Value-added products in both the snacking and meal component categories present opportunities for cheese and will help the category to grow within a difficult market environment.”
– Clare McCall, Senior Food Analyst
Some questions answered in this report include:
- Has cheese become a commoditised product?
- Is cheese a staple product within the Irish diet?
- What type of cheese is most consumed among Irish consumers?
- How are health trends impacting on the cheese market?
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