Cheese - Ireland - May 2015
“With the cost of cheese for NI and RoI consumers continuing to decline in 2015 on the back of the abolition of the EU milk quotas, we will continue to see the value of the cheese sector decline. Moving forward cheese companies will need to look more closely at innovations in packaging, flavours and functional benefits to help boost value sales.”
– Brian O’Connor, Senior Consumer Analyst
This report answers the following key questions:
- What types of cheese are the most used by Irish consumers?
- In what ways are Irish consumers most likely to eat cheese?
- What impact has the growing usage of discounters had on the way that consumers buy cheese?
- What innovations in cheese products would appeal to Irish consumers?
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