Cheese - Ireland - May 2019
Covered in this report
This report examines the retail market for cheese by evaluating the main drivers and trends affecting the market and influencing consumer behaviour. This Report draws on consumer research and examines types of cheese used and formats of cheese bought. Moreover, it investigates the usage of cheese and examines attitudes towards cheese.
For the purposes of this report cheese includes:
- Fresh cheese and cream cheese
- Hard cheese and semi-hard cheese
- Processed cheese
- Soft cheese and semi-soft cheese
Block cheese is used to describe cheese such as cheddar, Brie and blue cheeses and any other type that comes in a block format.
Packet cheese and cheese spreads are processed cheeses that are not classified as natural cheese such as Dairylea Singles.
Speciality cheese refers to cheeses such as artisan cheese and also includes lactose-free cheese products.
While excluded from the definition of this report, the market size includes sales of cottage cheese (which falls under the curd and quark category). Sales via catering or foodservice establishments are excluded.
“Cheese remains a staple in Irish households with value sales in IoI set for growth in 2019, however, Brexit casts an uncertainty for long-term growth, particularly as both the UK and Ireland rely heavily on each other for cheese trading. Diversifying from cheddar could create future growth opportunities for Irish dairy farmers going forward while expanding into the snacking category as a healthy alternative would likely result in greater consumption.”
– Emma McGeown, Research Analyst
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