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Cheese remains an engaging food category. Consumers in both mature and developing markets show great interest in trying new cheese and are eager learn more about it.

As health-conscious consumers are increasingly seeking healthy snack options in convenient formats, cheese has a role to play as an alternative to other less healthy snacks. Yet, consumers still need to be encouraged to reappraise cheese’s health credentials, particularly by educating on protein content. By innovating in snack mixes, cheese brands can leverage the “health halo effect” of food with strong and established health credentials, such as nuts and dried fruits.

In recent years, the food and drink industry has witnessed a much more experimental modern consumer, keen to experience – i.e. taste and / or cook - with new cuisines and ingredients. This consumer behaviour applies to cheese. More than half of the cheese consumers across major European countries (France, Germany, Italy, Spain and Poland) claim to like trying different types of cheese, and over a third would be interested in trying cheese with unusual flavours (e.g. with added herbs, spices, honey etc.).

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Table of contents

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