Cheese - UK - April 2009
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This report focuses on the UK market for cheese, which Mintel last examined in July 2007. The period since the last report has seen major challenges for the industry. Initially these came from the impact of rising prices, which, added to what were already falling milk volumes, led to a dramatic increase in the price of cheese on the supermarket shelf.
The cheese market is valued at £2.1 billion in 2008 with continued price rises and modest increases in volumes set to raise its value to nearer £2.2 billion in 2009.
Yet, as consumers increasingly examine their diets in light of healthy eating campaigns, this could impact on how cheese is viewed. Health concerns in particular have already prompted many to seek out low- or reduced-fat alternatives. Equally, a growing number of consumers are seeking greater quality and innovation when purchasing cheese. This has helped stimulate demand for mature styles as well as UK territorial and continental cheeses.
What do consumers really think of cheese and how can suppliers capitalise on their perceptions?
Should manufacturers focus more on region and provenance?
When do people eat cheese and how can increased consumption be encouraged?
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.