Cheese - UK - October 2013
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“Innovation in terms of formats tailored for snacking and convenient packaging will be key to drive cheese’s appeal as a snack and encourage impulse consumption.”
Heidi Lanschützer, Food and Drink Analyst
- Some questions answered in this report include:
Cheese enjoys almost universal appeal among Brits: penetration stands at 92% and 43% of users eat cheese at least most days, demonstrating its role as a household staple. Given the maturity of the market, product innovation is rife, making this a dynamic and highly competitive market.
This report examines the UK retail market for cheese. Mintel’s definition includes products sold through the grocery retail channel and direct to consumers including:
Fresh cheese and cream cheese
Hard cheese and semi-hard cheese
Soft cheese and semi-soft cheese.
While excluded from the definition of this report, the market size includes sales of cottage cheese (which falls under the curd and quark category). Sales via catering or foodservice establishments are excluded, although references and comparisons to these sectors may be made where relevant.
Value figures throughout this report are at retail selling prices (rsp) unless stated otherwise. Market sizes at constant 2013 prices are devised using Mintel’s food deflator.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.