Cheese - UK - October 2015
“On the whole, the cheese category is expected to see only slight volume growth in 2015, largely due to the largest segment, cheddar’s, lacklustre performance. In contrast, strong volume performance from recipe and territorial cheeses suggests consumers may be seeking greater variety in their cheese purchases.”
- Richard Ford, Senior Food and Drink Analyst
This report looks at the following areas:
- Cheddar sales are in value decline
- Greater scope for brands to capitalise on the use of cheese in cooking
- Under-35s are less likely to buy cheddar
The UK retail cheese market is expected to see a lacklustre sales performance in 2015, with flat value sales and marginal volume growth as falling raw material prices for dairy in the UK filter through to retail.
Cheddar, which accounts for almost half of the market by value sales, is set to register a value sales decline and only marginal volume growth. Other cheeses are faring better, with recipe and territorial cheeses in particular registering volume growth of more than 5%.
Increasing real wages offer opportunities for trading consumers up to more premium cheeses but operators can’t be complacent, and must also seek to boost volume sales by encouraging greater use of cheese in cooking and increased purchase by the young.
This report examines the UK retail market for cheese. Mintel’s definition includes products sold through the grocery retail channel and direct to consumers including:
- Fresh cheese and cream cheese
- Hard cheese and semi-hard cheese
- Processed cheese
- Soft cheese and semi-soft cheese
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.