Cheese - US - October 2011
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- October 2011
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The cheese market has not fared well in the economic downturn as consumers cut back and traded down. Total U.S. sales were down in 2009 and 2010, and a meager rebound in 2011 is likely due in part to price increases, more so than volume sales.
However, there is promise for the cheese market. Category players have been innovating and focusing efforts where they are best received by consumers. Overall, flavor innovations are showing promise, and when coupled with the versatility message could significantly encourage product use across the segments. Additionally, products that are better for you (BFY) and better for the planet (BFP) will continue to be growth leaders.
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