Cheese - US - October 2013
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- October 2013
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
“Growing concerns about the poor nutritional profile of processed cheese can be neutralized by emphasizing the positive benefits of cheese consumption. There is an opportunity for manufacturers to market the high-protein content of a variety of cheeses, as well as their versatile flavors, origins, and greater retail availability.”
– Amanda Topper, Food Analyst
This report looks at the following areas:
The $21.7 billion cheese category, fueled by strong interest in the natural cheese segment, is well-positioned for growth as consumer interest in a variety of cheeses increase. Although consumers have negative opinions about processed cheeses, sales are still going strong due to a greater variety of flavors and convenient formats. As consumer purchase preferences are increasingly dictated by their health-related concerns, the category is innovating in order to offer low-fat, low-sodium, and more-natural options.
After several years of steady sales, the category is expected to increase in 2013-18. A focus on the protein benefits of cheese, expanded usage occasions, and interest in local and artisan cheese varieties are all opportunities for fueling future category growth.
Mintel here provides a comprehensive analysis of the following factors that have the greatest potential to impact the category’s performance:
This report covers four main segments of cheese:
Natural cheese: includes all forms (slices, blocks, chunks, cubes, crumbles, shredded, etc); string cheese; Ricotta cheese. Cheeses in this segment are produced directly from milk or whey that has been coagulated, heated, drained, and pressed. It can include the addition of salt and/or flavorings.
Processed Cheese: includes cheese spreads in aerosol cans, squeezable tubes, cheese balls, cheese loafs, and other forms. Imitation cheese is included in this segment. Cheeses in this segment are typically a blend of cheeses that have been mixed and cooked and include additional ingredients such as cream, milk, water or cheese whey.
Cream Cheese/Cream Cheese Spreads: includes brick, soft, whipped, balls, and other forms; may be plain or flavored.
While most cheese is made from cow's milk, cheeses made from goat's milk and other dairy products, as well as nondairy sources, such as soy milk, are also included.
Excluded from this report are yogurt cheese, cheese sauces, and cheese dips. Sales to foodservice, including restaurants and fast food establishments or to food manufacturers also are excluded.
The market size includes prepackaged UPC (Universal Product Code), PLU (price look up), and retailer-coded cheese. It includes sales through retail venues, but excludes sales through restaurants and other foodservice venues and dairies/wholesalers.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.