Cheese - US - October 2019
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- October 2019
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Estimated at £2.78 billion in 2019, sales of cheese grew by a modest 2.2% over 2014-19. Volume sales are estimated to reach 371 million kg in 2019, this representing the first year of volume growth since 2016, inflation having subdued volumes over the last couple of years.
Cheese is a household staple, with 91% of UK adults eating cheese, 80% doing so weekly. 16-24s are less likely than average to eat cheese, although usage is still very high at 86%. Hard cheese such as cheddar continues to be the most popular type of cheese, with 73% of UK adults having bought it.
"The mature cheese market continues to manage modest sales growth. Cheese benefits from a generally healthy reputation, and for the category’s most ardent users, it manages to merge those healthy notes with a degree of indulgence. Reflecting that notion, the growth that is most pronounced is found in the natural segment, where product freshness and quality are particularly resonating. More processed segments, on the other hand, face a distinct challenge. While nascent innovation in the non-dairy space should be on brands’ radars, younger consumers express interest in dairy-free cheeses, which they perceive as better – for themselves as well as for the planet as a whole."
- William Roberts, Jr, Senior Food & Drink Analyst
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