Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Cheese - US - September 2018

"With sales of $23.6 billion, the cheese category's true challenge is in growing off of such a considerable sales base, since consumers already widely turn to cheese either as a snack or a recipe component. Recent years of dollar sales stagnation have been largely the result of commodity price fluctuations, but the opportunity for growing the category could well come in the form of assuring consumers that cheese is not only a component of a healthy diet but can be integral as well."

William Roberts, Jr, Senior Food & Drink Analyst

This report will look at the following areas:

  • Slight annual growth expected
  • Consumers avoiding processed
  • Usage largely confined to only a few varieties

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Slight annual growth expected
            • Figure 1: Total US sales and fan chart forecast of cheese, at current prices, 2013-23
          • Consumers avoiding processed
            • Usage largely confined to only a few varieties
              • Figure 2: Consumption of cheese varieties, July 2018
            • The opportunities
              • Increasing awareness of cheese’s healthy attributes
                • Figure 3: Healthy reasons for cheese consumption, by age, July 2018
              • Specialty cheese options for on-the-go usage
                • Figure 4: Cheese use opinions, July 2018
              • Capitalizing on cheese’s role as a healthy indulgence
                • Figure 5: Health and cheese, July 2018
              • What it means
              • The Market – What You Need to Know

                • Slight growth reflects largely mature category
                  • Natural options dominate
                    • Cheese in a healthy snack
                    • Market Size and Forecast

                      • Slight annual growth expected
                        • Figure 6: Total US sales and fan chart forecast of cheese, at current prices, 2013-23
                        • Figure 7: Total US sales and forecast of market, at current prices, 2013-23
                    • Market Breakdown

                      • Natural options dominate market
                        • Figure 8: Sales of cheese, by segment, in billions, 2018 (est)
                        • Figure 9: Sales of cheese, by segment, 2013-23
                      • Supermarket dominance could shift
                        • Figure 10: Total US retail sales of cheese, by channel, at current prices, 2013-18
                    • Market Factors

                      • Impact of dairy commodity prices
                        • Figure 11: Natural cheese MULO sales growth, dollar sales versus volume sales, 2014-18*
                      • Natural perceived as healthier
                        • Figure 12: Description of natural/organic, April 2017
                      • Leveraging cheese’s healthy attributes
                        • Figure 13: Snacking frequency, March 2017
                    • Key Players – What You Need to Know

                      • Brand factors more outside of natural cheese
                        • Added health, added appeal
                          • Challenges for processed cheese
                            • Improving dairy-free cheeses requires flavor innovation, lower price
                            • Company and Brand Sales of Cheese

                              • Private label dominates market share
                                • Sales of cheese by company
                                  • Figure 14: Sales of cheese, by company, 2017 and 2018
                              • What’s Working?

                                • Healthy but at a cost
                                    • Figure 15: Natural cheese introductions, 2017-18
                                • What’s Struggling?

                                  • Processed sales slump
                                    • Figure 16: Processed cheese introductions, 2017-18
                                • What’s Next?

                                  • Plant-based potential
                                    • Figure 17: Plant-based cheese introductions, 2017-18
                                    • Figure 18: Product attributes, select plant-based cheese launches, 2017-18
                                  • Naturally avoiding GMOs
                                    • Figure 19: GMO-free claims on cheese introductions, 2013-18
                                  • Farm-to-fork becomes lab-to-plate
                                  • The Consumer – What You Need to Know

                                    • Growth demands increasing frequency
                                      • Younger consumers embrace wider variety of cheeses
                                        • Highlight cheese's healthy details
                                          • Leveraging cheese's versatility
                                            • Moving cheese beyond sandwiches
                                              • Young consumers shopping around at non-supermarket channels
                                                • Brands resonate with Hispanic consumers
                                                  • No need for natural claims
                                                  • Cheese Consumption

                                                    • Natural cheese usage widespread
                                                      • Figure 20: Cheese consumption, July 2018
                                                    • Dairy-free and processed cheese of significantly greater interest to younger consumers
                                                      • Figure 21: Cheese consumption, by age, July 2018
                                                    • Six in 10 dairy-free cheese consumers eat it at least weekly
                                                      • Figure 22: Cheese consumption frequency, July 2018
                                                  • Consumption of Cheese Varieties

                                                    • Cheddar, mozzarella, Parmesan are most popular varieties
                                                      • Figure 23: Consumption of cheese varieties, July 2018
                                                    • Younger consumers eating a variety of cheese types
                                                      • Figure 24: Consumption of cheese varieties, by age, July 2018
                                                      • Figure 25: Kraft Expertly Paired cheeses, 2018
                                                    • Versatility’s appeal
                                                      • Figure 26: Reasons for eating cheese, by consumption of cheese varieties, July 2018
                                                  • Reasons for Consumption

                                                    • Taste tops reasons for cheese consumption
                                                      • Figure 27: Reasons for cheese consumption, July 2018
                                                    • Parents like cheese’s versatility, snackability
                                                      • Figure 28: Reasons for cheese consumption, by gender and parental status, July 2018
                                                  • Nutrition Driven Reasons for Consumption

                                                    • Possible lack of awareness of cheese’s healthy attributes among younger consumers
                                                      • Figure 29: Healthy reasons for cheese consumption, by age, July 2018
                                                  • Uses Other Than a Snack

                                                    • Sandwich usage most widespread application for cheese
                                                      • Figure 30: Non-snack cheese usage, July 2018
                                                  • Purchase Location

                                                    • Most consumers purchase at supermarkets
                                                      • Figure 31: Purchase location, July 2018
                                                    • Younger consumers purchase from a variety of retailers
                                                      • Figure 32: Purchase location, by age, July 2018
                                                  • Purchase Factors

                                                    • Resealable packaging resonates
                                                      • Figure 33: Purchase factors, July 2018
                                                    • Hispanic consumers drawn to brand
                                                      • Figure 34: Purchase factors, by Hispanic origin, July 2018
                                                    • Packaging with flavor and brand power
                                                      • Figure 35: TURF analysis, purchase factors, July 2018
                                                  • Natural Claims on Consumption

                                                    • Natural resonates even over healthy attributes
                                                      • Figure 36: Healthy purchase factors, July 2018
                                                      • Figure 37: Purchase considerations, by cheese consumption frequency, July 2018
                                                  • Health Opinions and Cheese

                                                    • Healthy indulgence to increase consumption
                                                      • Figure 38: Health and cheese, July 2018
                                                    • Organic claims could lure younger consumers
                                                      • Figure 39: Health and cheese, by age, July 2018
                                                    • Hispanics, especially Millennials, express health-related concerns about cheese
                                                      • Figure 40: Health and cheese, by Hispanic origin, July 2018
                                                  • Opinions about Cheese Consumption

                                                    • Consumer interest in new cheese options, on-the-go usage
                                                      • Figure 41: Cheese use opinions, July 2018
                                                    • Free-range resonating much more strongly among younger consumers
                                                      • Figure 42: Cheese use opinions, by age and gender, July 2018
                                                  • Appendix – Data Sources and Abbreviations

                                                    • Data sources
                                                      • Sales data
                                                        • Fan chart forecast
                                                          • Consumer survey data
                                                            • Abbreviations
                                                              • Abbreviations
                                                              • Appendix – The Market

                                                                  • Figure 43: Total US sales and forecast of cheese, at inflation-adjusted prices, 2013-23
                                                                  • Figure 44: Total US retail sales of cheese, by segment, at current prices, 2016 and 2018
                                                                  • Figure 45: Total US retail sales and forecast of natural cheese, at current prices, 2013-23
                                                                  • Figure 46: Total US retail sales and forecast of natural cheese, at inflation-adjusted prices, 2013-23
                                                                  • Figure 47: Total US retail sales and forecast of processed cheese, at current prices, 2013-23
                                                                  • Figure 48: Total US retail sales and forecast of processed cheese, at inflation-adjusted prices, 2013-23
                                                                  • Figure 49: Total US retail sales and forecast of cream cheese/cream cheese spreads, at current prices, 2013-23
                                                                  • Figure 50: Total US retail sales and forecast of cream cheese/cream cheese spreads, at inflation-adjusted prices, 2013-23
                                                                  • Figure 51: Total US retail sales and forecast of cottage cheese, at current prices, 2013-23
                                                                  • Figure 52: Total US retail sales and forecast of cottage cheese, at inflation-adjusted prices, 2013-23
                                                                  • Figure 53: Total US retail sales of cheese, by channel, at current prices, 2016 and 2018
                                                                  • Figure 54: US supermarket sales of cheese, at current prices, 2013-18
                                                                  • Figure 55: US sales of cheese through other retail channels, at current prices, 2013-18
                                                              • Appendix – Key Players

                                                                  • Figure 56: Multi-outlet sales of natural cheese, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                                  • Figure 57: Multi-outlet sales of processed cheese, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                                  • Figure 58: Multi-outlet sales of cream cheese and cream cheese spreads, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                                  • Figure 59: Multi-outlet sales of cottage cheese, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                              • Appendix – TURF Analysis Methodology

                                                                  • Figure 60: Table – TURF analysis – Purchase considerations, July 2018

                                                              Cheese - US - September 2018

                                                              US $4,395.00 (Excl.Tax)