Chicken and Burger Bars (and Takeaway) - UK - March 2010
The fast food sector has performed particularly well during the recession. Ongoing demand for convenience continues to drive this market, whilst the wide menu ranges of these outlets also meant that they were well placed to cope with and capitalise on consumers’ changing purchasing behaviour during the recession. The gourmet burger bar sector, however, has suffered more from the reduction of family out-of-home dining during the recession and both sectors have felt the effects of consumers cutting back, eg downgrading from premium to core menu ranges and cutting back on extras, eg desserts.
Whilst additional factors such as continued government focus on nutritional concerns and rising competition from other fast food/fast casual cuisine types (eg sushi, Mexican, salads) continue to add pressure to current market conditions, growth opportunities are still clearly evident, eg focus on breakfast and snacks food and in-house design options and new product launches.
The report looks at current patterns of usage for both eating in and takeaway, identifies current trends, assesses how the chicken and burger market has changed and outlines prospective future developments within the sector. It explores consumer behaviour and attitudes towards chicken and burger bars and identifies key consumer groups within the market.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.