Children and Health - US - November 2019
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"Illness is prevalent among children, as 76% of children younger than 12 have been sick in the past year. Their weaker immune system combined with opportunities for interaction and germ spreading makes them especially susceptible to illness. The OTC (over-the-counter) children’s health products market has continued to grow despite recent moderate flu seasons and a declining number of US households with children. When it comes to illness, parents will spend on products to help their children feel better, and many are seeking out natural remedies and free-from formulations as safer alternatives to mainstream medications. The future of the market will rely on parents’ interest in multi-benefit products that address more specific, and trending, areas of their child’s wellbeing."
– Marissa Gilbert, Associate Director - Health & Wellness
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