Children and Obesity - US - September 2011
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This report builds on the analysis presented in Mintel’s Children and Obesity—U.S., March 2009, as well as the August 2005 report of the same title.
For the purposes of this report, Mintel has used the following definitions:
According to the Centers for Disease Control and Prevention, overweight and obesity are both labels for ranges of weight that are greater than what is generally considered healthy for a given height. The terms also identify ranges of weight that have been shown to increase the likelihood of certain diseases and other health problems.
Determination of overweight/obesity is based on Body Mass Index (BMI) calculations from height and weight and does not directly measure body fat. However, it is generally considered a reasonable indicator of children’s body fat.
Because of children’s continuous growth, BMI for children is categorized by both age and gender, and is often referred to as BMI-for-age. The standard formula for calculating BMI is: weight (lb.)/ [height (in)]2 x 703. Results are then plotted and measured against a percentile chart:
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