Children Products Retailing - China - March 2018
“While growing well, the children’s products retail market is highly fragmented and competitive. The focus of that competition is now shifting from quality of products, towards more focus on quality of service. Services being sought include more expert advice on child development and product suitability from parents eager to obtain good information. There is also significant demand for children’s product retailers to provide more family-friendly facilities (such as playrooms, changing rooms, toilets, etc). Also, parents want to see more fun entertainments in-store, with more healthy and educational benefits to the products on offer. This applies equally to online retailers, who now have the ability to reach parents in lower tier cities, and even rural areas. By making their services as good as the quality of their products, retailers can improve their chances of standing out in this crowded market.”
- Matthew Crabbe – Regional Trends Director, Asia-Pacific
This report will look at the following areas:
- Shopping as education
- Playing shop
- Kids versus parents
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