Children's Clothes Shopping - US - November 2013
“Given that a third of parents interviewed shop for children’s clothing online and the exponential growth experienced overall by online shopping, should retailers in this market be learning from Best Buy’s stated intention to move away from the large store format and to a more streamlined in-store/online integrated approach as a way to stay ahead in the children’s clothing market?”
– Alison Lipson, Senior Retail & Apparel Analyst
This report looks at the following areas:
- How big a threat to in-store shopping is online buying?
- Aligning with parents’ savings strategies
- The impact of the Hispanic population
- What frustrations do parents encounter when shopping for children’s clothing?
Total retail sales of children’s clothing reached $42.8 billion in 2012 and are expected to increase slightly in 2013. An increase in the number of children (particularly Hispanics), improved consumer confidence and easier access to shopping for clothing through online and mobile channels will help support future growth in the children’s clothing market.
This report focuses on children’s clothing and offers sales trends, profiles of major retail players in the US market, as well as a detailed exploration of consumers’ attitudes, usage, and shopping behaviors in this category.
This report covers the market related to shopping for children’s clothing up to and including preteen clothes, and includes the groups:
- infant (<1 year)
- toddler/preschool (1-5 years)
- young boys and girls/preteen (6-11 years)
- The principal types of clothing covered in this report include:
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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