Children's Drinks - China - April 2016
£ 3,486.28 (Excl.Tax)Excl. Tax Buy Now
“Many current CD products have overemphasized the kids-friendly taste and package design and have overlooked that parents are the ultimate decision makers, with all-natural ingredients the element that matters most for them. Excessive food additives and high sugar content are currently parents’ biggest concern and should be removed to keep the category sustainable against the rising competition from non-children specific products.”
– Ching Yang, Research Analyst
This report looks at the following issues:
This report examines the China retail market for children’s drinks that are meant for use by children aged 4-12 years old, based on the products’ claim. Mintel’s definition of children’s drink includes milk, flavoured milk, plain drinking yogurt, flavoured drinking yogurt, juice, plant protein drinks (PPD), bottled water, and all other beverages that have claims clearly targeting children. Product package format includes family packs, individual portion packs, and in multipacks in the form of bottles, cartons, pouches, tetra packs, and cartons. The market size covers sales through retail channels only, and excludes unpackaged items.
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.