Children's Eating Habits - UK - June 2019
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This report examines the behaviour and attitudes of UK parents of children aged 7-15 and UK children aged 7-15 in relation to eating/food.
“Scratch cooking has a health halo, and many parents feel guilty if they do not cook from scratch, so brands able to reassure parents that not cooking from scratch is OK can look to win favour. Key messages for prepared meals or meal components should be about quality of ingredients, healthiness and naturalness. Prioritising time together with children is also a relevant message if combined with reassuring parents on the well-balanced nutrition of prepared foods.”
– Richard Caines, Senior Food & Drink Analyst
This report examines the following issues:
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