Children's Footwear - US - March 2017
"The children’s footwear market is driven largely by replacement purchasing, yet a stable economy could result in more discretionary purchases. It may impact how often parents purchase children’s shoes, when they do so, how many pairs they buy, and if they are willing to spend more for special features. A steady stream of advertising and promotional communication is necessary to keep brands top-of-mind and inform parents about sales, new offerings, service enhancements, and more. The market is set to grow mildly, so competitive pressures are sure to be rampant as retailers and brands all clamber to get a piece of a small pie."
- Diana Smith, Associate Director - Retail & Apparel
This Report discusses the following key topics:
- Sales continue to climb slowly upward
- Need to try on drives in-store purchasing up
- Casual is still “in”
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