Children's Lifestyles - UK - June 2013
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“Parents leading by example would be more effective than disciplining at instilling healthy habits in children and cementing parents’ status as role figures.”
- Ina Mitskavets, Senior Consumer and Lifestyles Analyst
Some questions answered in this report include:
Family routines and parenting style vary by age of parents, however, there is a noticeable tendency within families to be seen less as disciplinarian and more as a friend.
Parents still maintain boundaries when they are concerned about their children’s wellbeing and safety, as is the case with healthy diets, spending time online and outside of home.
As children grow up and renegotiate the relationship with their parents, peers become a highly trusted source of advice, and maintaining a certain image on social networks becomes paramount to fitting in with social circles.
Today’s children are coming of age in an uncertain economy, which colours the way they use their pocket money and interact with brands online. Marketers will need to follow a complex path and will often need to be able to convince parents and peers as well as appealing to children’s tastes.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.