Children's Personal Care - US - December 2010
US $4,417.51 (Excl.Tax)Excl. Tax Buy Now
The economic downturn has impacted sales in a variety of categories and children’s personal care (CPC) is among them. While parents are as frugal as ever, it is also evident that there are significant opportunities for companies that focus their product development and marketing efforts on key segments of the population and high-demand categories.
In order to provide insight that companies can leverage to optimize their position within the CPC market, Mintel has published this report which addresses the following questions:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.