Childrenswear (Incl Impact of COVID-19) - China - April 2020
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“The outbreak of COVID-19 is expected to bring a substantial hit to the children’s fashion market in the first quarter of 2020, as heavily impacted offline channels are critical to childrenswear retailing. Yet, Mintel is confident that the childrenswear market will recover in the second half of 2020, since childrenswear, especially clothing and footwear, is more of a necessity as children can grow fast. The outbreak will accelerate the integration of offline and online shopping of childrenswear.
In the long run, the market is still benefitting from the increase in the population of 4-12 year olds. The willingness to invest in children’s outfits to make their kids look stylish will drive the market growth eventually. Also, childrenswear brands should notice the growing importance of childrens’ opinions in the purchase decision and try to connect and communicate with the digital generation online from an early age.”
– Summer Xia, Research Analyst – 30 April 2020
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