Childrenswear - UK - November 2016
“The growing tween and teen population presents opportunities for the sector, particularly for retailers that offer the latest trends in age-appropriate styles because over half of children aged 10-14 want their clothes to be fashionable. Young fashion retailers are in a good position to target this demographic with specific teen collections as these social media-savvy digital natives are influenced by the same fashion images as older teens.”
– Tamara Sender, Senior Fashion Analyst
This report is looking at the following areas:
- How has the childrenswear market been performing?
- What are the opportunities for growth in the sector?
- How can retailers cater to the growing young teen clothing market?
Shoppers are most interested in clothes that use innovative fabrics when buying childrenswear. As part of the athleisure trend, children’s clothes styles are becoming more casual and sporty, with retailers and brands using new fabrics that allow them to look good while also being functional and comfortable.
The market size for childrenswear incorporates all clothing for children aged 0-14 years, including schoolwear. Baby and infantswear relates specifically to clothing for children up to the age of 4 and includes bibs, but excludes nappies and disposable nappies.
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