Chilled Drinks - China - March 2020
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“Premiumisation trends in food and drinks bring great market opportunities to chilled drinks. Inevitable upgrades in cold chain transportation also clear the issues of transportation and preservation. However, the consumption demand for chilled drinks is mainly driven by the pursuit of better taste. Brands need to use attractive selling points beyond taste to extend value and persuade consumption, since consumers may pay more attention to nutrition and health benefits after the outbreak of COVID-19. As negative viewpoints on chilled drinks are less recognised among older consumers, brands can take advantage of their objective attitudes and expand the audience of chilled drinks beyond young generations.”
- Roolee Lu, Research Analyst
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