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China Athleisure Brands Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Athleisure Brands - China market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Athleisure became a buzzword five years ago, and there are no signs of the trend slowing down in China. Mintel’s research data suggest that sportswear is one of the most purchased fashion items. Chinese urbanites are not only wearing it both for casual occasions and exercise but also requesting activewear to be accepted at the workplace. Despite the negative impact of the coronavirus outbreak on the athleisure industry, the high interest in sports and exercise and growing awareness of health and wellbeing are expected to fuel the growth in the long run.

Expert analysis from a specialist in the field

Written by Summer Xia, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Athleisure has been popular for the past five years, and there is no sign of it falling out of favour. Although leading athleisure brands have seen an economic hit during the recent coronavirus outbreak, the negative impact is likely to be temporary as Chinese urbanites are getting more health-conscious and increasing demand for all-round sportswear. Facing the challenge from fashion brands and luxury brands in the athleisure market, sportswear brands remain very competitive in brand equity, product design, and professional athletic apparel. Sports brands are leading in meeting the consumer needs for comfort and good fit Summer Xia
Retail Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
        • Definition
        • Executive Summary

            • The market
              • Figure 1: YOY growth rate of retail sales of clothing in China, 2003-2004
            • Companies and brands
              • The consumer
                • Wearing occasion depends on product design
                  • Figure 2: Wearing occasion of athleisure products, December 2019
                • Refresh the design of skate shoes and sports jackets to drive purchase
                  • Figure 3: Athleisure products wearing and purchase, December 2019
                • Nike and Adidas have extremely high customer loyalty
                  • Figure 4: Brands most bought in the last 12 months, December 2019
                • Comfort and brand awareness beat value for money to be the key
                  • Figure 5: Reasons behind frequent purchases, December 2019
                • Domestic brands should be careful with discounting
                  • Figure 6: Purchase triggers, December 2019
                • Open up the imagination
                  • Figure 7: Attitudes towards brand’s strategies, December 2019
                • What we think
                • Issues and Insights

                  • Quick response to the outbreak of coronavirus
                    • The facts
                      • The implications
                        • How can luxury brands break ground in athleisure?
                          • The facts
                            • The implications
                              • Figure 8: Tory Sport, March 2020
                              • Figure 9: Fendi and Gucci’s activewear
                            • Unlocking the full potential of KOLs in athleisure retailing
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • Athleisure is here to stay
                                    • Rising health awareness fosters athleisure growth
                                    • Market Overview

                                      • Athleisure is not a fad
                                        • Figure 10: YOY growth rate of retail sales of clothing in China, 2003-2004
                                      • Impact of COVID-19 on key players
                                        • Nike
                                          • Adidas
                                            • Lululemon
                                              • Under Armour
                                                • Li-Ning
                                                  • Anta Sports Products
                                                    • Semir
                                                      • Uniqlo
                                                        • Canada Goose
                                                        • Market Factors

                                                          • High sports participation
                                                            • Coronavirus will push the awareness of wellbeing
                                                              • Casual wear and sportswear are most purchased
                                                                • Demanding chic sportswear…
                                                                  • …and casual work attire
                                                                  • Key Players – What You Need to Know

                                                                    • Robust growth in sales
                                                                      • Engage consumers with sincerity
                                                                        • Being innovative in marketing campaigns
                                                                        • Sales Performance

                                                                          • Nike
                                                                            • Adidas
                                                                              • Lululemon
                                                                                • Under Armour
                                                                                  • FILA
                                                                                    • Li-Ning
                                                                                      • Anta
                                                                                        • Semir
                                                                                          • Uniqlo
                                                                                          • Competitive Strategies

                                                                                            • Build an ecosystem for fitness, sports, and style
                                                                                                • Figure 11: Nike’s apps, February 2020
                                                                                              • Tell the story of production techniques
                                                                                                • Figure 12: Li-Ning’s campaign for its running shoes, February 2020
                                                                                              • Elevate customisation
                                                                                                • Figure 13: VANS Customs, February 2020
                                                                                            • Who’s Innovating?

                                                                                              • History and modern fashion under one roof: Adidas Superstar’s 50th anniversary
                                                                                                • Figure 14: Marketing campaign for Superstar’s 50th anniversary, February 2020
                                                                                              • Celebrating the art and culture of sneakers: Nike sneaker ball
                                                                                                • Figure 15: Nike’s sneaker ball, October 2019
                                                                                              • College apparel: Anta
                                                                                                • Figure 16: Anta x Yale University, February 2020
                                                                                                • Figure 17: Sports brands working with delivery companies, October 2019
                                                                                              • Cultural elements sell: Anta and Li-Ning
                                                                                                • Figure 18: Anta x The Palace Museum, October 2019
                                                                                                • Figure 19: Li-Ning’s pop up store in The Palace Museum, October 2019
                                                                                            • The Consumer – What You Need to Know

                                                                                              • Opportunities for professional sportswear in lower tier cities
                                                                                                • Skate shoes appeal more to fashion followers
                                                                                                  • Sought after international brands
                                                                                                    • Impress older consumers and males with technology
                                                                                                      • Customisation has limitations
                                                                                                        • Looking for a one-stop shop for athleisure
                                                                                                        • Occasions of Wearing Athleisure Products

                                                                                                          • Professional smart fitness devices and yoga pants are less popular
                                                                                                            • Figure 20: Athleisure products have worn in the last 12 months, December 2019
                                                                                                          • Skate shoes for styling
                                                                                                            • Figure 21: Wearing occasion of athleisure products, December 2019
                                                                                                          • Yoga clothes are not lifestyle products yet in China
                                                                                                            • Figure 22: Wearing occasion of yoga pants/leggings, by gender, December 2019
                                                                                                          • Males wearing professional trainers more often for exercise
                                                                                                            • Figure 23: Wearing occasion of professional trainers, by gender, December 2019
                                                                                                          • Athleisure for fitness in lower tier cities
                                                                                                            • Figure 24: Athleisure products have worn in the last 12 months, by city tier, December 2019
                                                                                                            • Figure 25: Athleisure products worn more often for fitness, by city tier, December 2019
                                                                                                        • Athleisure Products Bought

                                                                                                          • Sports jackets and fitness bags upgrade less frequent
                                                                                                            • Figure 26: Athleisure products wearing and purchase, December 2019
                                                                                                          • Women buy more athleisure
                                                                                                            • Figure 27: Types of athleisure products bought in the last 12 months, by gender, December 2019
                                                                                                            • Figure 28: Athleisure products bought, by gender, December 2019
                                                                                                          • Younger consumers are fond of skate shoes
                                                                                                            • Figure 29: Athleisure products bought, by age, December 2019
                                                                                                          • Low earners less into specialized sport apparel
                                                                                                            • Figure 30: Types of athleisure products bought, by household income, December 2019
                                                                                                            • Figure 31: Types of athleisure products bought, by household income, December 2019
                                                                                                        • Brands Have Bought

                                                                                                          • Leading sports brands dominate
                                                                                                            • Figure 32: Brands bought in the last 12 months, December 2019
                                                                                                          • Much work to be done for fast fashion brands
                                                                                                            • Gendered product design and brand preference
                                                                                                              • Figure 33: Brands bought in the last 12 months, by gender, December 2019
                                                                                                            • Domestic sports brands need to do more to win over Gen Z
                                                                                                              • Figure 34: International sports brands bought in the last 12 months, by age, December 2019
                                                                                                              • Figure 35: Domestic sports brands bought in the last 12 months, by age, December 2019
                                                                                                              • Figure 36: Fast fashion brands bought in the last 12 months, by age, December 2019
                                                                                                            • Nike and Adidas win most repeat purchase…
                                                                                                              • Figure 37: Brands most bought in the last 12 months, December 2019
                                                                                                            • …particularly among high earners
                                                                                                              • Figure 38: Brands most bought in the last 12 months, by household income, December 2019
                                                                                                          • What Drives Repeat Purchase?

                                                                                                            • Make it easy for online shoppers to try on
                                                                                                              • Figure 39: Reasons behind frequent purchases, December 2019
                                                                                                            • Tech and top brand appeal to men
                                                                                                              • Figure 40: Reasons behind frequent purchases, by gender, December 2019
                                                                                                            • Older consumers are practical
                                                                                                              • Figure 41: Reasons behind frequent purchase, by age, December 2019
                                                                                                            • Attributes of athleisure brands
                                                                                                              • Figure 42: Reasons behind frequent purchases, by brand purchased most often, December 2019
                                                                                                            • Adidas outperforms in fashionable design
                                                                                                              • Domestic sports brands known for value for money
                                                                                                                • FILA is seen as well balanced
                                                                                                                  • Uniqlo leads in comfort and smart outfits
                                                                                                                  • Purchase Triggers

                                                                                                                    • Product and price take precedence over service and in-store activities
                                                                                                                      • Figure 43: Purchase triggers, December 2019
                                                                                                                    • Eager to see more fitted designs
                                                                                                                      • Customisation is not yet effective in athleisure
                                                                                                                        • Figure 44: Purchase triggers – TURF Analysis – December 2019
                                                                                                                      • Men are more into customized athleisure and tech-mania
                                                                                                                        • Figure 45: Purchase triggers, by gender, December 2019
                                                                                                                      • Discounting is most effective for low earners
                                                                                                                        • Figure 46: Purchase triggers, by household income, December 2019
                                                                                                                      • Domestic brands face discount dilemma
                                                                                                                        • Figure 47: Purchase triggers, by most purchased brand type, December 2019
                                                                                                                    • Attitudes towards Athleisure

                                                                                                                      • Demanding athleisure for work
                                                                                                                        • Figure 48: Attitudes towards activewear for leisure and work, December 2019
                                                                                                                      • Gender-neutral is worth exploring among women
                                                                                                                        • Figure 49: Attitudes towards the design of athleisure products, December 2019
                                                                                                                      • Blurred boundary between premium athleisure and luxury athleisure
                                                                                                                        • Figure 50: Attitudes towards trends in the athleisure market, December 2019
                                                                                                                      • Extending brands into offline events and lifestyle
                                                                                                                        • Figure 51: Attitudes towards brand’s strategies, December 2019
                                                                                                                      • Opportunity for multi-brand athleisure store
                                                                                                                        • Figure 52: Attitudes towards multi-brand stores, December 2019
                                                                                                                    • Meet the Mintropolitans

                                                                                                                      • Wearing more, buying more
                                                                                                                        • Figure 53: Athleisure products bought, by MinT vs non-MinTs, December 2019
                                                                                                                      • Lifestyle plays a significant role
                                                                                                                        • Figure 54: Brands bought, by MinT vs non-MinTs, December 2019
                                                                                                                      • How it’s made also matters
                                                                                                                        • Figure 55: Reasons behind frequent purchase, by MinTs vs non-MinTs, December 2019
                                                                                                                      • Innovations and luxury stand out
                                                                                                                        • Figure 56: Attitudes towards Athleisure, by MinTs vs non-MinTs, December 2019
                                                                                                                    • Appendix – Methodology and Abbreviations

                                                                                                                      • Methodology
                                                                                                                        • Abbreviations

                                                                                                                        About the report

                                                                                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                        • The Consumer

                                                                                                                          What They Want. Why They Want It.

                                                                                                                        • The Competitors

                                                                                                                          Who’s Winning. How To Stay Ahead.

                                                                                                                        • The Market

                                                                                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                        • The Innovations

                                                                                                                          New Ideas. New Products. New Potential.

                                                                                                                        • The Opportunities

                                                                                                                          Where The White Space Is. How To Make It Yours.

                                                                                                                        • The Trends

                                                                                                                          What’s Shaping Demand – Today And Tomorrow.

                                                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                        Description