China Attitudes Towards Credit Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards Credit market, and the behaviours, preferences and habits of the consumer.
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Covered in this report
For the purpose of this report, credit consumption mainly refers to consumers borrowing money from banks or other financial service providers to purchase goods and services. With the rapid development of e-commerce platforms and mobile payments, more and more products can be purchased on credit.
The credit products are defined as the credit-based products provided by banks, financial institutions, and online financial services platforms etc, such as credit cards, bank loans (eg consumption loan student loan, excluded home and car loan), and Ant Credit Pay from Ant Finance, an Alibaba subsidiary, etc
Credit services refers to those provided by the third-party credit scoring agencies (eg Zhima Credit, Xiaobai Credit). Credit services also include the exclusive rights and services that consumers can enjoy as an owner of the credit products (eg use and pay later, fee waiver).
Expert analysis from a specialist in the field
Written by Summer Xia, a leading analyst in the Finance sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers’ relaxed mindset on borrowing and the innovative internet credit products have fuelled the credit consumption to a record high level. The post-1990s generation outstripped the post-1980s to become the generation with the biggest demand for extra credit lines from the official banking system. Lower tier cities residents’ strong spending will also contribute to the increase in personal loans. As the third-party credit scoring platforms and credit ecosystem start getting established in China, consumers’ awareness of living on credit is awakening, with younger consumers and high earners taking the lead
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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