China Attitudes towards Fashion Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards Fashion market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
The Report looks at the purchasing of fashion items (including clothes, footwear, underwear, nightwear, handbags, watches, jewellery, and other fashion accessories) through all retail channels and covers all tiers of brand, especially highlighting luxury brands and fast fashion brands.
For the purposes of this Report, Mintel has used the following definitions:
- Mass consumers: 2,153 internet users aged 20-49 whose monthly household income is less than RMB 20,000 in tier one cities, or whose monthly household income is less than RMB 18,000 in tier two and three cities. They were interviewed in January 2018.
- High-end consumers: 3,000 internet users aged 20-49 whose monthly household income is no less than RMB 20,000 in tier one cities, or whose monthly household income is no less than RMB 18,000 in tier two and three cities. They were interviewed in March 2018.
- Luxury followers: high-end consumers who follow luxury related official accounts on social media.
- Luxury non-followers: high-end consumers who do not follow luxury related official accounts on social media.
What you need to know
Chinese people’s fashion sense has evolved dramatically in the last decade, leading to a fast-growing fashion market in China and accordingly presenting opportunities and innovations for companies of different brand tiers to expand brand awareness and product lines in the region.
This Report explores consumers’ attitudes regarding fashion and style and purchase behaviours of fashion items. It covers information channels for seeking fashion inspiration, desired social media content to read, popular dressing styles in China, purchase channels for fashion products, purchase decision regarding brand types, favourite luxury brands, reasons for purchasing fast fashion, and triggers to make a purchase between fast fashion, premium, and luxury brands.
Expert analysis from a specialist in the field
Written by Alina Ma, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Fashion items have always been viewed as the demonstration of a person’s personality, taste and status. People now also care about how they purchase fashion because they want to feel smart, relaxed and fun in the process. Despite the fast-growing e-commence market, in-store services and interaction with store clerks are crucial in generating brand favourability and purchase intention.
Senior Research Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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