China Attitudes Towards Fitness Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Attitudes Towards Fitness market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
This Report looks into Chinese consumers’ attitudes towards sports (especially comparing the role of sports with healthy eating) and explores the distinctive characteristics, values and preferences of Chinese sports lovers (ie New Trends Followers and Sports Enthusiasts).
This Report also uncovers what are the most popular sports, what prevent people from doing sports (especially in fitness centres or gyms), where people do sports most often, how people’s purchase preferences have evolved regarding various sports-related categories (especially regarding premiumisation opportunities) and people’s favourite sports brands.
What you need to know
The Chinese government has recognised the important role of sports in developing a more prosperous, proud and happy society and building a high profile in the international stage. As a result, health and fitness are placed at the top of the nation’s priority list and Chinese people have become involved in fitness and sports participation more than ever. On the other hand, fitness activities are rising to be a popular leisure choice, as an increasing number of celebrities and influencers post their workout selfies on social media. The prevalence of the fitness trend not only benefits the sports gear, apparel and technology (eg wearables) industry but also drives the growth of the market of sports-related food (eg energy bars) and drinks (eg sports drinks, energy drinks).
Expert analysis from a specialist in the field
Written by Alina Ma, a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Participating in sports is no longer just for the development of physical strength, but also seen as a trendy lifestyle choice. Driven by fear of missing out, people are eager to go with this tide as shown by the fast-growing desire for splurging on sports gear and apparel, going to fitness centres and building home gyms.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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