China Attitudes towards KOLs Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards KOLs market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
KOLs are defined as celebrities who have certain authority or fame in one or multiple areas. KOLs include but are not limited to professionals, internet celebrities, grassroots stars, traditional celebrities, live streaming anchors, famous Taobao store owners/ daigou, and famous people on social media. In this Report, when talking about KOLs not as individuals or certain types, they are referred to as a cultural phenomenon.
What you need to know
Social media and social networking sites are becoming an inevitable part of people’s daily life. Mass consumers are generating huge amounts of data and receiving vast quantities of information at the same time on daily basis. In the meantime, KOLs (Key Opinion Leaders) are given whole new meanings and purposes in this area of digitalisation. With the uprising of new format KOLs and internet celebrities, consumers are being reshaped and their personal desires are also being challenged. It is crucial to take a look at what consumers are thinking about KOLs nowadays and how the business world could act accordingly.
Expert analysis from a specialist in the field
Written by Jaslien Chen , a leading analyst in the Technology sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The new era of internet offers both ‘listeners’ and ‘speakers’ more methods of communication. By the accessibility and instance of social media, the number of KOLs, especially internet celebrities, has shown a geometric growth. It is a brand new touchpoint to reach consumers with humanized features and understanding consumers’ attitudes towards them are crucial for commercial world to play along.
Senior Technology Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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