China Attitudes towards Prestige Facial Skin Products Market
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Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards Prestige Facial Skin Products market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
This Report focuses on consumer attitudes towards and the use of prestige facial skincare products.
Mintel defines prestige brands as high-end, high-priced brands that are typically sold behind the counter in department store beauty halls (eg Lancôme, Clarins). This also includes brands which are part of designer fashion and accessories lines (eg Dior, Chanel, YSL).
Please note, the terms ‘premium’ and ‘prestige’ are used interchangeably throughout this Report.
Subgroup definitions (by Monthly Personal Income):
- Low earner is defined as monthly personal income of RMB 4,999 or below.
- Mid earner is defined as monthly personal income of RMB 5,000-7,999.
- High earner is defined as monthly personal income of RMB 8,000 or above.
Expert analysis from a specialist in the field
Written by Jessica Jin, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Seeking better results is the key motivator that drives consumers to use prestige brands, highlighting it being the core area to develop and communicate. Especially given that consumers are offered more options to struggle with when pursuing effectiveness – trade up to premium products or seek help from advanced technology such as beauty devices.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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