China Attitudes Towards Sharing Economy Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards Sharing Economy market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
The term “sharing economy” originally refers to peer-to-peerbased sharing of access to goods and services. In China, the sharing economy has been used in a wider context, ie defined as an economic model in which individuals are able to borrow or rent assets owned by someone else (such as Airbnb and Uber) or companies (such as Mobike and Didi). Second-hand business is also considered as a sharing economy business model in the report, because it reuses idle resources, which would be wasted.
This report focuses on discussing consumers’ responses in front of the sharing economy. It will explore major categories’ penetration rates, what are consumers’ drivers and concerns, how they can improve their trust and their attitudes towards property ownership.
Key points included
- Key to accommodation sharing business: standardisation and uniqueness go hand in hand
- Key to book sharing: sustainability comes from a value-based community
- Key to clothes sharing: O2O is not a fad but a must
Expert analysis from a specialist in the field
Written by Scarlett Zhao, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Chinese consumers have not built up the habit of using sharing products and services and show great concern. As the market still stands in an emerging to growth stage, rules and regulations need to be further improved. Yet it also provides substantial space for companies to grow and innovate. Although cheap prices are the top driver for consumers to use, attention is also paid to environments and society’s total wellbeing.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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