China Attitudes towards Sports Nutrition Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards Sports Nutrition market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
This Report looks into consumers’ usage of and attitudes towards products used as sports nutrition by not only professionals in sports/exercise but also sports/exercise lovers as well as other consumer groups. Thus categories covered in this Report include not only professional sports nutrition products such as protein powder but also those popular with Chinese consumers such as drinks with fortified vitamins. The details are as following:
- Sports drinks
- Energy drinks
- Drinks with fortified vitamins
- Dairy products with high contents of protein
- Health supplement positioned as sports nutrition
- Healthy salad meals
- Protein/whey powder
- Protein/energy bars
What you need to know
The sports nutrition market in China is still in a very early stage, which can be found from the products used by Chinese consumers as sports nutrition and consumers’ need for sports nutrition. The mainstream consumers lack professional knowledge about the connection between one type of nutrition and one kind of body functioning. Therefore, products such as energy drinks that are not considered as professional sports nutrition product in the Western markets have high usage among Chinese consumers. As a result, China’s sports nutrition market is different from the more mature Western sports nutrition market.
Expert analysis from a specialist in the field
Written by Loris Li, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The Chinese sports nutrition market is still in the very early stage, not as mature as the Western markets. Consumers lack knowledge about sports nutrition. Manufacturers can penetrate the market by targeting mainly sports professionals and lovers. With growing knowledge of sports nutrition and professional level of doing sports/exercise, China’s sports nutrition market can keep optimistic in the long term.
Associate Director - Food & Drink
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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