China Baby Personal Care Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Baby Personal Care market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers the retail market for personal care products for babies aged 0-3. Market value is based on sales through all retail channels (including direct to consumer and consumer to consumer), but excludes the professional sector (eg hospitals). This market includes baby shampoo, baby soap, baby shower gel, baby body powder, baby body lotion/cream, baby suncare, baby oil, baby nappy cream, baby insect repellent and baby hand wash/liquid soap for toddlers.
What you need to know
The baby personal care market maintained stable growth in 2018 and Mintel forecasts the market to grow at a value CAGR (Compound Annual Growth Rate) of 14.5% over 2018-23. Parents’ willingness to pay premium prices for better product attributes and a more advanced purchase experience are contributing to the market’s growth.
Consumers have become more sophisticated in their baby personal care routines as they are using products more frequently than before. Brands keep entering into the baby personal care market and launching new products, but lack sufficient consumer cultivation. The importance of proving safety requires evidences such as dermatological tests.
Expert analysis from a specialist in the field
Written by Vicky Zhou, a leading analyst in the Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The increasing baby population and more frequent usage will fuel the market growth. However, lack of consumer education and brand differentiation leads to consumer confusion. Babies’ feelings and skin issues matter most to parents, and proving safety is always the priority for brands.
Personal Care Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
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