China Supplementary Food Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Baby Supplementary Food market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This market comprises packaged dry and liquid products designed specifically for babies/infants (aged 0-3 years) that can be eaten directly from the package or after being prepared (cooked, microwaved, mixed with water, mixed with meals).
These meals include:
- fruit & vegetables
- other solids and other drinks
What you need to know
Although parents are having second thoughts on having more children and postponing the age of pregnancy, there is still demand for more and better packaged baby supplementary food. This is driven by greater confidence in food safety and strong willingness to trade up. Total market value is expected to reach half the size of US market in five years. International brands and local players alike are actively expanding product portfolios to include organic offerings, local recipes or functional benefits.
Consumers are now more confident feeding packaged baby supplementary food, while at the same time they also want to feel hands-on in making decent meals for their babies. In making purchasing decisions, young parents are becoming more rational. Selective brand and ingredient origin are giving way to products that best fit their babies. Their open attitudes towards emerging purchasing channels as well as sources of information also enable dynamic interactions between marketers and target consumers.
Expert analysis from a specialist in the field
Written by Cici Wu, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
With stricter regulation under way, parents are now more confident feeding their children packaged baby supplementary food. Coupled with strong willingness to trade up, total market value is expected to maintain steady growth in the next five years. Products with organic, local and functional claims are attracting greater attention in the market. Consumers are becoming more rational in choosing products and their priority is to find the best fit. Their open attitude towards emerging purchasing channels as well as sources of information is ushering dynamic interactions between marketers and target consumers.
Food & Drink Analyst
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