China Bakery Houses Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Bakery Houses market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Authenticity can help single item bakeries achieve long term popularity
- Explore online and offline synergy to close up consumption cycle
- Serving demand for consumption upgrade with healthier bread
Covered in this report
This report covers bakery chains, independent bakery shops and bakery sections located in supermarkets or hypermarkets that offer an assortment of bakery products, such as bread, cakes, pastries, sandwiches, and coffee. Packaged bakery products with barcodes sold at retail channels are excluded.
Expert analysis from a specialist in the field
Written by Cici Wu, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The bakery house market has registered double-digit growth in recent years, mostly driven by strong willingness for consumption upgrade. Today’s bakery houses are no longer just food providers, but are assuming a greater role in consumers’ social lives. On the one hand, there is potential for healthier bakery products such as low calorie bread. And indulgence-driven consumption also makes cake the most beloved bakery category. Products that can strike a balance between health and taste such as soft European bread would be innovation in the desired direction
Food & Drink Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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