China Beer Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Beer market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
Market size is based on retail (off-trade) and non-retail (ontrade and food industry) sales. When it comes to the retail market, fermented beer, lager, stout brewed from cereal and flavoured with hops and low/no-alcohol beers are included.
The market segmentation is based on beer ABV (Alcohol by Volume):
- Strong: 5.0% and above
- Standard: ABV: 2.6%-4.9%
- Light/No/Low alcohol: ABV 0%-2.5%
For the non-retail market, beer sales from all catering institutions that serve beer are included. All beer supplied as an ingredient to food manufacturers and other processors to be made into other products is also included.
Cider is excluded from calculating the market sizes in this report
Key points included
- Local giants can think about collaboration with foreign brands
- Craft beer has to engage consumers by building the culture
- Use seasonal products or limited editions to drive consumer curiosity
Expert analysis from a specialist in the field
Written by Bella Li, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
To some extent, Chinese consumers are interested to know how to evaluate beer. They have begun to taste the beer and pay attention to the flavour of the beer, not just as a simple food companion. For beer companies, how to grasp this change to communicate with consumers on beer culture through product development, marketing and retail channels is particularly important to take the lead.
Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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