China Biscuit, Crackers and Cookies Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Biscuit, Crackers and Cookies market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report examines China’s retail market of biscuits, crackers and cookies. Market size comprises sales through all retail channels including direct to consumers. Mintel divides the biscuit market into two segments:
Savoury biscuits: this includes
- Crisp breads
- Savoury rusks
- Savoury wafers
- Toasted breads
- French toast
Sweet biscuits: this includes
- Crisp rolls
- Sweet wafers
- Sandwich biscuits
- Chocolate biscuits
What you need to know
Product innovation and premiumisation has helped the biscuits market to recover in terms of both retail value and retail volume. Meanwhile, consumers’ craving for indulgence and interest in formulation innovations will continue to drive growth. There is the opportunity to enhance the indulgence and mood comforting roles of sweet biscuits with crispy or smooth textures, while savoury biscuits enjoy a healthy image and there are opportunities for them to accompany meals.
Looking ahead, as consumers today are willing to pay more for the healthiness and freshness of biscuits, freshly baked and short-shelf-life biscuits with ingredients that are good for health or have special functions could become premiumisation options.
Expert analysis from a specialist in the field
Written by Bella Li, a leading analyst in the Food & Drink Analyst sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Even though consumers are still craving indulgence, traditional biscuits can no longer meet the needs of new generations of consumers. In a highly competitive market with high product homogenity, biscuits producers that can provide innovative formulations while considering biscuits’ healthiness and freshness could satisfy consumer needs.
Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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