China Breakfast Foods Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Breakfast Foods market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
The Report looks into Chinese consumers’ breakfast habits and spending both at home and out of home.
At home: this includes everything people eat for breakfast at home – without the need for either going out of home or calling for food delivery. The in-home breakfast occasions cover cooking from scratch, breakfast cereal, prepared or frozen meals, packaged foods and beverages.
Out of home: this includes everything people buy out of home or get from delivery. The out-of-home breakfast occasions cover buying from retailers (eg convenience stores, supermarkets, etc), foodservice operators (eg fast food, coffee houses, bakery stores, etc), independent food stores, kiosks and food stalls. Spending on food delivery is also included.
Expert analysis from a specialist in the field
Written by Loris Li, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Nutrition and safety are the two basic requirements for consumers when choosing breakfast. While the market value will certainly keep growing, the impetus to drive more business opportunities lies in providing convenience and saving time on preparing breakfast; moreover businesses may have an opportunity of adding more diversity to Chinese consumers’ breakfast table.
Associate Director - Food & Drink
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.