China Car Hire Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Car Hire market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- “Why buy” attitude grows as new car subscription services emerge as a new substitute for traditional purchase
- Greater choice of rental car models attract users thirsting for new experiences in their routine lives
- Rise of challenging and extreme driving
Covered in this report
Mintel defines car rental companies and time-sharing companies by company brands which have the relevant service lines.
Car hire in this report is defined as an activity where individuals rent passenger cars, including but not limited to basic passenger cars, SUVs and MPVs, from companies or individual car owners for non-commercial purposes.
Market size and market share are calculated based on the rental car fleet size and average daily net revenue per available car.
Car rental and time-sharing brands include Car Inc., eHi Car Services Limited, Shouqi Car Rental, Reocar, Start, Zhizun Car Rental, Avis, Aotu Car Rental, EvCard, GoFun, Pandauto, E+, Yidu and car2go.
Expert analysis from a specialist in the field
Written by Terence Zhou, a leading analyst in the Automotive sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The growth of the car rental market remains steady at a low speed, whilst consumers’ acceptance of car rental grows with usage expanding to various occasions. The majority (60%) of car rental users are car owners, who choose to hire cars on different occasions, and there is a rising trend in which non-car owners, especially in tier one cities, show a more positive attitude to using car rental to replace their purchasing needs. Car rental purposes and preferences differ across city tiers, and among different age and gender groups
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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