China Car Usage Habits Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Car Usage Habits market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
The definition of cars in this report is vehicles for personal use (including new energy cars). This is the second annual report regarding car usage habits, which started in 2015. This report covers consumers’ car usage occasions, used car functions and level of satisfaction with car features.
Commercial vehicles are excluded.
Key points covered
- New definition of safety
- Battery car usage habits need to be nurtured
- More public charging or residential charging spots?
What you need to know
In this report, we found that consumers are driving for longdistance purposes a lot less frequently than before, demonstrating the growth of public transportation and car sharing. As such, certain functions that will improve consumers’ in-city driving experience – such as in-car safety for children, more affordable dashboard head-up displays, and better application of built-in voice assistants – have become vital. And in general, consumers are paying more attention to the appearance of cars.
With new energy all the rage in the auto industry nowadays, this report also looked into the usage habits of new energy car owners. Mintel found that new energy car owners tend to charge at their residential communities or office car parks. Consumers pay a lot of attention to the battery health of new energy cars. Well-rounded battery warranties are therefore key to attracting more consumers to new energy cars. To develop the new energy car market, we think will not only need cooperation within the whole industry, but also require education among consumers about new energy cars.
Expert analysis from a specialist in the field
Written by Terence Zhou, a leading analyst in the Industrial sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers are driving for long-distance purposes a lot less frequently this year. As such, some functions that improve the in-city driving experience, such as LATCH, HUDs and Bluetooth speakers, are now more important than ever before. Compact cars and compact SUV are still the most owned types of car. Consumers who own new energy cars mostly charge them for commuting to and from work.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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