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China Chilled Drinks Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Chilled Drinks - China market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

The traditional viewpoint that chilled drinks may cause uncomfortable feelings to the stomach is no longer valued by a considerable number of consumers, which clears a major barrier for the popularisation of chilled drinks in the Chinese market. Fast development of cold chain transportation and the premiumisation trend in food and drinks also provide more opportunities for chilled drinks. Although the penetration rate of chilled drinks is high among Chinese consumers, their consumption is mainly driven by the pursuit of better taste. It’s important for brands to create attractive selling points beyond taste for chilled products to extend their values and increase consumption volume.

Expert analysis from a specialist in the field

Written by Roolee Lu, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Premiumisation trends in food and drinks bring great market opportunities to chilled drinks. Inevitable upgrades in cold chain transportation also clear the issues of transportation and preservation. However, the consumption demand for chilled drinks is mainly driven by the pursuit of better taste. Brands need to use attractive selling points beyond taste to extend value and persuade consumption, since consumers may pay more attention to nutrition and health benefits after the outbreak of COVID-19. Roolee Lu
Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
        • Excluded
          • Definition
          • Executive Summary

              • The market
                • The consumer
                  • Drinks with sparkling textures are welcomed at chilled temperature
                    • Figure 1: Product usage, China, December 2019
                  • Online channels are becoming notable in chilled drink purchases
                    • Figure 2: Purchasing channel, China, December 2019
                  • High earners care more about nutrients in chilled drinks
                    • Figure 3: Choice factors, by monthly personal income, China, December 2019
                  • Young consumers pair with snacks while middle-aged consumers care about ingredients
                    • Figure 4: Consumption habits, by age, China, December 2019
                  • Probiotics water is preferred in chilled condition
                    • Figure 5: Preferred serving temperature, China, December 2019
                  • Major concern is not about health but preservation
                    • Figure 6: Concerns about chilled drinks, China, December 2019
                  • What we think
                  • Issues and Insights

                    • Use nutrient and health benefits to persuade consumption
                      • The facts
                        • The implications
                          • Figure 7: Product examples of chilled drinks with nutrient and health benefits, Japan, Singapore and UK, 2019-20
                        • Embrace online and new retail channels to solve concern about preservation
                          • The facts
                            • The implications
                              • Figure 8: Wei Chuan emphasises its full cold chain transportation for online purchase, China, 2020
                              • Figure 9: Hema App’s Chilled Drinks Section
                            • Expand audience beyond young generation
                              • The facts
                                • The implications
                                  • Figure 10: Product examples of chilled drinks with all-natural claim, Canada, South Korea and France, 2019-20
                              • The Market – What You Need to Know

                                • Rising demand for quality and nutrition under premiumisation
                                  • Unstoppable development in cold chain transportation
                                    • No added sugar and all-natural are top growing claims
                                    • Market Drivers

                                      • Premiumisation trend brings in opportunities for chilled drinks
                                        • Inevitable industrial upgrades in cold chain transportation
                                          • Shortened time and distance between desire and consumption
                                            • Figure 11: Hema’s Temperature Retention Delivery Service
                                        • Market Highlights

                                          • Innovation trends overview
                                            • Figure 12: New products launched in chilled non-alcoholic drinks, by category, China and Global, 2017-19
                                            • Figure 13: Top 5 growing claims on the new products launched in chilled non-alcoholic drinks, China and Global, 2017-19
                                          • Live cultures and fortified nutrition under chilled condition
                                            • Figure 14: Product examples of chilled drinks with live cultures, Denmark, Canada and UK, 2019-20
                                            • Figure 15: Product examples of chilled drinks with fortified nutrition, Netherlands, Canada and UK, 2019-20
                                          • Freshness could be preserved in chilled condition
                                            • Figure 16: Product examples of chilled drinks with fresh ingredients, China and Taiwan China, 2019-20
                                          • Limited and seasonal flavour
                                            • Figure 17: Product examples of chilled drinks with limited and seasonal flavour, China and Japan, 2019
                                          • Connection with consumption occasions
                                            • Figure 18: Ling Du Guo Fang Good Morning 100% NFC Juice, China, 2019
                                        • The Consumer – What You Need to Know

                                          • Higher penetration among young generation
                                            • Consumption is mainly driven by taste
                                              • Major concern is not about health
                                              • Product Usage

                                                • Ambient dominates, but chilled enjoys high penetration
                                                  • Figure 19: Product usage, China, December 2019
                                                • Sparkling texture is welcomed at chilled temperature
                                                  • Figure 20: Product usage, by age, China, December 2019
                                                • Chilled juice enjoys popularity among females and young consumers
                                                  • Figure 21: Product usage – Juice/juice concentrate, by gender and age, China, December 2019
                                                • Chilled serving temperature is more accepted by young generation
                                                  • Figure 22: Product usage – Chilled, by generation, China, December 2019
                                              • Purchasing Channel

                                                • Offline channels dominate in chilled drinks purchase
                                                  • Figure 23: Purchasing channel, China, December 2019
                                                  • Figure 24: Purchasing channel, by city tier, China, December 2019
                                                • The rise of online channels in chilled drink purchases
                                                  • Figure 25: Purchasing channel, by monthly personal income, China, December 2019
                                                • Consumers with high income and in lower tier cities rely more on food delivery
                                                • Choice Factors

                                                  • Demand beyond taste needs to be cultivated
                                                    • Figure 26: Choice factors, China, December 2019
                                                  • Positive correlation between nutrient and chilled drinks among high earners
                                                    • Figure 27: Choice factors, by monthly personal income, China, December 2019
                                                • Consumption Habits

                                                  • Young consumers prefer to consume chilled drinks with snacks
                                                    • Figure 28: Consumption habits, China, December 2019
                                                    • Figure 29: Consumption habits, by age, China, December 2019
                                                  • Chilled drinks pairing with meals is less popular in South region
                                                    • Figure 30: Consumption habits – I drink chilled drinks with meals, by region, China, December 2019
                                                  • Consumers aged 30-39 care more about ingredients
                                                    • Figure 31: Choice factors, by selected consumption habits, China, December 2019
                                                    • Figure 32: Consumption habits, by age, China, December 2019
                                                  • NFC juice still has a long way to conquer chilled juice market
                                                  • Preferred Serving Temperature

                                                    • Chilled probiotics water is more attractive than ambient
                                                      • Figure 33: Preferred serving temperature, China, December 2019
                                                      • Figure 34: Preferred serving temperature – Probiotics water, by gender and age, China, December 2019
                                                    • Fermented tea is more preferred in ambient
                                                    • Concerns about Chilled Drinks

                                                      • Major concern lies in preservation
                                                        • Figure 35: Concerns about chilled drinks, China, December 2019
                                                      • Association with short shelf life can be used to convey freshness
                                                        • Figure 36: Concerns about chilled drinks – It has short shelf life, by gender, China, December 2019
                                                      • Health concerns don’t grow with age
                                                        • Figure 37: Concerns about chilled drinks, by age, China, December 2019
                                                    • Meet the Mintropolitans

                                                      • Higher penetration of chilled drinks
                                                        • Figure 38: Product usage – Chilled, by consumer classification, China, December 2019
                                                        • Figure 39: Consumption habits, by consumer classification, China, December 2019
                                                      • More attention to nutrients and ingredients
                                                        • Figure 40: Choice factors, by consumer classification, China, December 2019
                                                      • Rely more on O2O channels and coffee/tea shops
                                                        • Figure 41: Purchasing channel, by consumer classification, China, December 2019
                                                    • Appendix – Methodology and Abbreviations

                                                      • Methodology
                                                        • Abbreviations

                                                        About the report

                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                        • The Consumer

                                                          What They Want. Why They Want It.

                                                        • The Competitors

                                                          Who’s Winning. How To Stay Ahead.

                                                        • The Market

                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                        • The Innovations

                                                          New Ideas. New Products. New Potential.

                                                        • The Opportunities

                                                          Where The White Space Is. How To Make It Yours.

                                                        • The Trends

                                                          What’s Shaping Demand – Today And Tomorrow.

                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                        Description