Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

China Chocolate Confectionery Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Chocolate Confectionery market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Innovation on texture is more appealing than on flavour
  • Unconventional chocolate consumption method targets niche markets
  • Slim recipe with nutrients fortified can fit into the premiumisation trend

Covered in this report

Chocolate confectionery is defined as chocolate made from cocoa butter and cocoa butter substitutes.

The report covers forecasts of sales value and volume of China’s retail market of chocolate confectionery, in both the e-commerce and offline channels. The Report discovers companies and brands performance and marketing strategies, and also seeks to explore the market trend as well as innovation points by examining consumers’ attitudes and behaviour.

Expert analysis from a specialist in the field

Written by Zhenni Wu, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The Chinese chocolate market is benefiting from e-commerce but still requires more innovation. The rising price per retail unit has contributed to retail sales value growth, and reflects the trend towards product premiumisation and consumers’ increasing health consciousness, which is creating higher demands on chocolate quality. In order to cater to the market and stay competitive, brands have been exploring the e-commerce channel, adjusting their marketing strategies and keeping innovating Zhenni Wu
Senior Food & Drink Analyst

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • Companies and brands
              • International brands still play dominant roles in domestic market
                • Figure 1: Market share of main companies in chocolate confectionery market, China 2017-18
              • Localise marketing strategies and diversify product lines are the driving forces
                • Brands dropping offline activity
                  • Domestic brands seeking new opportunity
                    • The consumer
                      • Plain flavoured chocolates are welcomed for self-use while flavoured chocolate targets a niche market
                        • Figure 2: Chocolate usage, February 2019
                      • Females eat to enhance mood and males eat to boost energy
                        • Figure 3: The reasons of buying chocolate for self, by gender, February 2019
                      • Healthier ingredients and innovation in packaging motivate purchases for children
                        • Figure 4: Triggers of buying chocolate for kids, February 2019
                      • Relationships between consumer perceptions and brand positioning
                        • Figure 5: Features of chocolate brands, February 2019
                      • Innovations on flavour, texture and ingredients drive category premiumisation
                        • Figure 6: Features respondents would like to try with, February 2019
                      • What we think
                        • Figure 7: Hershey’s Kiosk store
                    • Issues and Insights

                      • Slim recipe with nutrients fortified can fit into the premiumisation trend
                        • The facts
                          • The implications
                            • Figure 8: Chocolate product examples with health benefits, Japan
                          • Innovation on texture is more appealing than on flavour
                            • The facts
                              • The implications
                                • Figure 9: Fondant au chocolate brings consumers multi-layered mouth-feel
                                • Figure 10: AKOKO’s Ruby Chocolate, China, 2018
                              • Unconventional chocolate consumption method targets niche markets
                                • The facts
                                  • The implications
                                    • Figure 11: Chocolate products with unconventional consumption method
                                • The Market – What You Need to Know

                                  • Sales value rises while volume dips
                                    • Integration of e-commerce channel accelerates category growth
                                      • Demand towards premiumisation directs the development for the chocolate category
                                        • Cross category competition results in chocolate’s shrinking in gifting market
                                        • Market Size and Forecast

                                          • Sales value maintains steady growth rate
                                            • Figure 12: Best and worst case forecast for chocolate confectionery, by value, 2014-24
                                          • Sales volume decrease slightly downward
                                            • Figure 13: Best and worst case forecast for chocolate confectionery, by volume, 2014-24
                                        • Market Factors

                                          • Climbing cocoa bean price contributes to category value growth
                                            • Figure 14: Cocoa bean monthly averages of daily prices, 2017-19 (till May)
                                          • Changing lifestyles demand low-calorie/fat recipe and healthier ingredients
                                            • Figure 15: Average per capita disposable income, china 2016-18
                                          • Other categories compete in gifting occasion
                                            • E-commerce helps new brands/products reach consumers in vast scale
                                            • Market Segmentation

                                              • Value and volume of online sales get increased
                                                • Figure 16: Online retail value and volume in chocolate confectionery market, China 2014-19 (est)
                                              • Value and volume of offline drop in performance
                                                • Figure 17: Offline retail value and volume in chocolate confectionery market, China 2014-19 (est)
                                            • Key Players – What You Need to Know

                                              • International brands better integrate into domestic market
                                                • Brands attempt to step into new market
                                                  • Booming domestic brands dip toes into chocolate market
                                                  • Market Share

                                                    • Premium brands maintain market share
                                                      • Figure 18: Market share of main companies in chocolate confectionery market, China 2017
                                                      • Figure 19: Market share of main companies in chocolate confectionery market, China 2018
                                                    • Domestic brands create pressure on category leaders
                                                      • Figure 20: Domestic chocolate brands
                                                    • Brands acquire more shares through e-commerce
                                                    • Competitive Strategies

                                                      • International brands localise production and marketing strategies
                                                        • Figure 21: Ferrero’s gift box decorated with a Chinese knot and blessing notes
                                                        • Figure 22: Ferrero’s marketing campaign ‘Face of Kinder Joy’
                                                      • Explore new categories for blurring opportunities
                                                        • Figure 23: Product of ‘Xuanmiao’ Cup
                                                      • Strive to develop e-commerce channel
                                                        • Figure 24: Dove’s marketing campaign of ‘Dove Tmall super brand day’
                                                    • Who’s Innovating?

                                                      • Consumers expect innovations on texture
                                                        • Figure 25: Top 5 textures in chocolate confectionery new launches, China, 2016-18
                                                        • Figure 26: Chocolate with smooth texture, China 2019
                                                      • Demand for more products with nutrient fortified and low calorie claims
                                                        • Figure 27: % of chocolate confectionery new launches with claim on fortified nutrients, Global, 2016-18
                                                        • Figure 28: Chocolate with nutrient fortified claim, 2019
                                                      • Seasonal claims are on the rise
                                                        • Figure 29: % of new launches in chocolate confectionery having claim on seasonal, China vs Global, 2016-18
                                                        • Figure 30: Godiva’s gift box in Valentine’s day, China 2018
                                                        • Figure 31: Chocolate with seasonal claims, China 2018-19
                                                    • The Consumer – What You Need to Know

                                                      • Healthiness is the primary concern
                                                        • Chocolate should not only simply be a treat
                                                          • Innovations fulfil changing demands
                                                          • Chocolate Usage

                                                            • Black chocolate consumers purchase more for self-use
                                                              • Figure 32: Chocolate usage, February 2019
                                                            • Plain milk/chocolate with inclusions favoured by children
                                                              • Unflavoured chocolate still dominates the market
                                                                • Figure 33: Top 5 flavours of new launches in chocolate confectionery category, China 2016-18
                                                            • Triggers of Buying Chocolate for Self

                                                              • Satisfying emotional demand is the top reason
                                                                • Figure 34: The Reasons of buying chocolate for self, by gender, February 2019
                                                              • Different groups consume chocolate with different purposes
                                                                • Figure 35: Baci delivers brand message via a ‘love note’ inside
                                                                • Figure 36: The reasons of buying chocolate for self, by gender & age, February 2019
                                                            • Triggers of Buying Chocolate for Kids

                                                              • Healthy ingredients become the first consideration
                                                                • Figure 37: Triggers of buying chocolate for kids, February 2019
                                                              • Flavours plays an important role
                                                                • Innovation on packaging effects
                                                                • Chocolate Brand Perception

                                                                  • Foreign brands maintain positive images
                                                                    • Figure 38: Features of chocolate brands, February 2019
                                                                  • Amovo leaves a trendy impression on its buyers of post-1990s
                                                                  • Innovation Opportunity

                                                                    • Innovations in texture more valued
                                                                      • Figure 39: Features respondents would like to try with, February 2019
                                                                    • Growing health awareness boosts demand for natural and nutritious foods
                                                                      • Flavours still can drive consumption
                                                                        • Figure 40: Top 10 flavours in new launches in chocolate confectionery, China, 2016-18
                                                                      • Room for chocolate blending with other snacks
                                                                        • Flavoured chocolate users are pursuing innovative flavours and customised products
                                                                          • Figure 41: The ‘Red Line’, designed for special group, UK 2018
                                                                      • General Attitudes and Habits

                                                                        • Further knowledge about cocoa butter is needed
                                                                          • Figure 42: General attitudes and habits towards chocolate, February 2019
                                                                        • Small-size packaging fits the trend
                                                                          • Positive attitude towards premium products
                                                                            • Diversifying formats
                                                                              • Figure 43: Godiva’s dipping sauce line creates creative chocolate format, China, 2018
                                                                          • Meet the Mintropolitans

                                                                            • Higher proportion consume chocolate
                                                                              • Figure 44: Types of chocolate have bought in the last 6 months, by consumer classification, February 2019
                                                                            • Wider reasons trigger consumption
                                                                              • Figure 45: The reasons of buying chocolate for self, by consumer classification, February 2019
                                                                            • Interested in experiencing novel texture and flavours and creative consumption method
                                                                              • Figure 46: Features consumers would like to try, by consumer classification, February 2019
                                                                            • The pursuit of premium quality
                                                                              • Figure 47: General attitudes and habits towards chocolate, by consumer classification, February 2019
                                                                          • Appendix – Market Size and Forecast

                                                                              • Figure 48: Retail sales value of chocolate confectionery category, China, 2014-24
                                                                              • Figure 49: Retail sales volume of chocolate confectionery category, China, 2014-24
                                                                          • Appendix – Methodology and Abbreviations

                                                                            • Methodology
                                                                              • Fan chart forecast
                                                                                • Abbreviations