China Chocolate Confectionery Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Chocolate Confectionery market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Innovation on texture is more appealing than on flavour
- Unconventional chocolate consumption method targets niche markets
- Slim recipe with nutrients fortified can fit into the premiumisation trend
Covered in this report
Chocolate confectionery is defined as chocolate made from cocoa butter and cocoa butter substitutes.
The report covers forecasts of sales value and volume of China’s retail market of chocolate confectionery, in both the e-commerce and offline channels. The Report discovers companies and brands performance and marketing strategies, and also seeks to explore the market trend as well as innovation points by examining consumers’ attitudes and behaviour.
Expert analysis from a specialist in the field
Written by Zhenni Wu, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The Chinese chocolate market is benefiting from e-commerce but still requires more innovation. The rising price per retail unit has contributed to retail sales value growth, and reflects the trend towards product premiumisation and consumers’ increasing health consciousness, which is creating higher demands on chocolate quality. In order to cater to the market and stay competitive, brands have been exploring the e-commerce channel, adjusting their marketing strategies and keeping innovating
Senior Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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